Conference Roundup: The Today and Tomorrow of Fundraising

“And that defines their giving style,” he said.

The key, he advised, is to communicate with each of these groups in the ways they want to be communicated with, so as not to lose any of them.

5. What happens today in commercial direct marketing will happen tomorrow in nonprofit fundraising.
O’Brien said nonprofits should watch, learn and take a cue from commercial direct-marketing agencies.