Conference Roundup: The Today and Tomorrow of Fundraising

1. Building lists isn’t just about finding donors — it’s about making yourself “findable.”
O’Brien explained that the Internet is shifting fundraising from a system that depends on organizations finding donors to one in which donors go looking for organizations to support.

“The Internet plays two overlapping, but distinct, roles here,” he said. “First, in situations where potential donors are highly motivated to act, they now can do so without prompting from the cause or organization they wish to support.