Conference Roundup: The Today and Tomorrow of Fundraising

“But, second — and just as important — the Internet all but eliminates the gap between the impulse to donate and the opportunity to act on that impulse,” he said. “It used to be that, when an emergency hit, some of us would get an urgent direct-mail appeal 10 days later. Now, when a crisis happens, all of us have the opportunity to immediately go online and help.”