Conference Roundup: The Today and Tomorrow of Fundraising

“As people move around inside that circle of engagement, we’ve got to get a lot better not only at tracing their movement, but at guiding it in directions that lead to stronger relationships,” he said.

4. There is a generational and technological shift from obligation to excitement.
O’Brien explained that fundraisers need to understand the different generations, how and why they give, and then adapt to their ways.