Conference Roundup: Understand Social Networks and Make Them Work for You

1. You’re still trying to get a handle on your basic software infrastructure.

2. Your target audiences aren’t using social-networking tools. “If your constituents aren’t there, there isn’t a good reason to be there,” MacLaughlin said. “But, it is something to experiment with.”

3. You don’t have time to experiment with something that might not work.