Conference Roundup: Understand Social Networks and Make Them Work for You
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4. You’re not willing to deal with technologies that don’t work as well as they could.
5. You’re not ready to invest in gaining a real understanding of the medium.
6. You want clear editorial control over your brand and message.
Still have questions? MacLaughlin suggested reading these books: “People to People Fundraising: Social Networking and Web 2.0 for Charities” by Ted Hart, James Greenfield and Sheeraz Haji; “Here Comes Everybody: The Power of Organizing Without Organizations” by Clay Shirky; and “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff.
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Melissa Busch
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