Conference Roundup: Understand Social Networks and Make Them Work for You

“If MySpace was a country, it would be the eighth largest country in the world,” MacLaughlin said.

LinkedIn, on the other hand, is what he calls “Button Down East” due to its more conservative environment. This site focuses on creating and maintaining professional contacts.

And, then there’s Facebook, which he calls Middle Earth because, well, it’s somewhere between MySpace and LinkedIn.