Conference Roundup: Understand Social Networks and Make Them Work for You

Once a nonprofit decides which social-networking site seems like the best fit, MacLaughlin said, it’s best to jump right in.

“Experiment first. Plan later. It’s that simple,” he said, adding that it’s a really good idea to just get out there and see what it’s like to use a social network: “Stop waiting for it to be perfect. It’s not going to be. Just try it,” he added.