Conference Roundup: Understand Social Networks and Make Them Work for You

Once you get out there, he suggests listening to the networks.

“Find out, who’s blogging about [your nonprofit] and what they’re saying,” he said.

And, finally, enlist savvy people.

“Figure out who you want to go after, what you’re trying to achieve, what you want it to look like when you’re done and what tools you are going to use,” MacLaughlin said.