Conference Roundup: Understand Social Networks and Make Them Work for You

The most important thing to remember is to embrace Web 2.0. In doing so, nonprofits should personalize their missions.

“The organizations that will succeed will be those that transform their mission into personalized experiences for constituents,” he said.

Organizations should also integrate channels, and create a balance between old and new ways of communicating and fundraising. Because, if you’re not integrating, “you’re creating islands.”