Conference Roundup: Web 2.0 — A Buzzword Demystified

“It’s the tools nonprofits are using to fundraise and reach constituents,” he said, focusing his attention on blogs, fundraising widgets and social-networking sites like Twitter.

He noted that blogs can be especially helpful to nonprofits for a number of reasons. They build and brand an organization, help to engage customers in conversation, and encourage organizations to find out what other nonprofits or individuals are talking about. He added that blogs “show the world you have nothing to hide” and they provide customer service and feedback.