Conference Roundup: Winning the Battle of the Brand
An organization’s brand touches a person’s head, heart and spirit, says Tony Elischer, managing director of U.K.-based THINK Consulting Solutions.
“A brand is a relationship that creates and secures an emotional connection to a cause in a profound way that leads to a funding preference and volunteer loyalty,” Elischer said in his session, “Brandraising: Securing Share of Mind, Heart and Spirit,” at the 2008 Bridge Conference held last month in Washington, D.C.
- Companies:
- People Magazine
- Solutions
- Xerox Corp.
- People:
- Melissa Busch
- Tony Elischer
- Places:
- Washington, D.C.
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