Conference Roundup: Winning the Battle of the Brand
“Brands are more important than ever,” Elischer said. “People now have a desire to transcend material satisfaction and experience emotional fulfillment.”
If you’re a nonbeliever, just take a gander at U.S. Social Security records. When it comes to naming newborns, Americans are increasingly turning to the world of best-selling brands. In 2000, for example, six Americans were named after footwear giant Timberland, 49 were named after camera company Canon, followed by 11 Bentleys, five Jaguars and a Xerox. Chanel also is very popular.
- Companies:
- People Magazine
- Solutions
- Xerox Corp.
- People:
- Melissa Busch
- Tony Elischer
- Places:
- Washington, D.C.
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