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“People become very loyal to a brand,” Elischer said, adding that smart nonprofits will learn from their commercial counterparts.
“Take the best learning from commercial, but don’t take it wholesale,” Elischer said. “Commercial is now desperate for emotional connection. That is something nonprofits already do. [Corporations] are trying to steal, in essence, what we do now.”
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- Companies:
- People Magazine
- Solutions
- Xerox Corp.
- People:
- Melissa Busch
- Tony Elischer
- Places:
- Washington, D.C.
E
Melissa Busch
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