Conference Roundup: Winning the Battle of the Brand

Elischer said the keys to successfully building and strengthening a brand lay in recognition, consistency, emotion, values, capability, uniqueness and adaptability.

“A brand is like a prism,” he said. “It helps people see different [sides] of a brand.

“In good fundraising, stop recruiting donors — inspire people [instead],” he said. “A majority of causes are not for everybody. Focus on the key people who connect with your organization.”