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“You can’t touch and feel our products; we’re about changing things,” he added.
An organization needs a framework for increasing the impact of its brand and, to establish that, has to figure out the problem it’s trying to solve, the value of the work it’s doing, its personality, its attributes and benefits, and who its key people and stakeholders are.
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- Companies:
- People Magazine
- Solutions
- Xerox Corp.
- People:
- Melissa Busch
- Tony Elischer
- Places:
- Washington, D.C.
E
Melissa Busch
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