Conference Roundup: Winning the Battle of the Brand
From there, Elischer suggests creating a vision.
“Your brand denotes sets of values and ethos,” he said. “A brand is an experience more than a communications device.”
- Companies:
- People Magazine
- Solutions
- Xerox Corp.
- People:
- Melissa Busch
- Tony Elischer
- Places:
- Washington, D.C.
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