Conference Roundup: Wooing Lapsed Donors

Organizations never want to say goodbye to a donor. And they don’t have to, says Nicole Titus, director of client services for the Washington, D.C.-based fundraising and communications agency OMP Direct.

During the session “Baby Come Back! Wooing Lapsed Donors” at the 2008 New York Nonprofit Conference last month, Titus said wooing back donors comes down to four things: strategy, message, channel and technique.