Conference Roundup: Wooing Lapsed Donors

Strategy is based on what you know about your lapsed donors.

* What has the biggest impact on your donor’s long-term value? Is it channel, gift or something else? “Target your most valuable donors first,” Titus said.

* Look at the donor information you have and ask yourself: Do I have donors who have given multiple gifts or are they single or lifetime givers? Do they respond to telemarketing? Is there seasonality to their giving? How old are they?