Confessions of a Fundraising Copywriter

"We do rank pretty high when you Google us," she said. "And I would think all that should translate into more online gifts. Go figure."

"That's why I'm here. So let's start with these Web reports you sent me. See these page-view stats? Visitors come onto the homepage, then review these internal pages, including your donation page. These are all pretty close in number. But look at how many exit your site on the donation page."