Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant is back, and this time he untangles a website.
"Wow," she said. "Most of them."
"Exactly. Narrows the problem to the donation page itself. Let's start with the content. There's no case for giving here. You need to restate some of the great copy you have covering this in your other pages."
"That all?"
"Not really. Your information-collection form is the biggest problem. It's much too long and complex. You don't need to collect all of this information here. This is not the time or place to be conducting market research. This is the time to close the deal and encourage people to donate."
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