Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant is back, and this time he untangles a website.
"So what should be here?"
"You want this form to be as quick and effortless to complete as possible. All you need is the donor's name, basic contact information, including e-mail address, and credit card data. That's it. But here's the biggest issue. You send visitors to a completely different page to select from a complex list of giving designations."
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