Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant is back, and this time he untangles a website.
"Why is that bad? We want our donors to have the freedom to choose where their money goes."
"While your intent is good, the methodology is flawed. You should never send a visitor off the donation page. That alone means you'll probably lose her. On the Web we all have the attention span of a caffeinated finch. You gotta keep 'em focused and make it quick.
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