Confessions of a Fundraising Copywriter

"You also have way too many gift designation options. You should be able to condense these into a few broader categories. But if you don't want to do that, you should still place this list in a pull-down menu right on the giving form itself. Ideally, you'd be better off with non-designated gifts. You can then decide where the money would be best used. If your donors feel strongly enough about where they want their gifts to go, they'll let you know."