Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant is back, and this time he untangles a website.
She said, "So, sending them off the donation page and giving them a complicated information form are the causes for our low number of gifts?"
"Yes. One more suggestion. Lose the range of ask amounts. Don't use gift strings online. Unlike direct mail, online you have no idea what your site visitors are capable of giving. If your low-end amount is too low, you could be leaving money on the table. And if your high-end amount is too high, it could be very off-putting."
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