Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant is back, and this time he untangles a website.
"What should we do instead?"
"Simply use a dollar-sign blank box. Let your donors decide how much to give. If you do this and all these other things I suggested, I believe you'll not only see your number of online donations increase, you'll also see higher average gifts."
"Wow. Denise was right. You're good."
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