Confessions of a Fundraising Copywriter

"It's all I know. I guess I like staying in touch with the regular verbs. And it keeps my feet planted in concrete nouns … but enough about me. Let's talk about your website."

"OK. What did you find out?"

"Let's start with what I think is working. It's a nice, clean design. Great photos. You've kept the copy short, direct and on-topic with a strong mission statement and compelling case for giving, which means you've communicated very well who you are and why people should support you. And I bet you're also getting good search engine results."