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If fundraising is the biggest challenge of the nonprofit sector, then strategic planning is second only to it. The crazy thing is, if you connect the two (strategic planning and raising money) you not only are more financially sustainable, but you also achieve more social change. Money and strategy should never be separated. So that means nonprofits can no longer operate with a strategic plan that ignores money. Instead, nonprofits must create a strategic plan with a fully integrated financing plan.
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Nell Edgington
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Nell Edgington is president of Social Velocity.
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