Connecting Donor to Mission

Not only does USCJ tease the double freemium included in the mailing on the outer envelope, it shows actual pictures of the gifts included in the mailing for recipients. What’s more, the organization connects its mission and the focus of the letter — being connected to Israel — to the art it uses on these freemiums. As the letter states, “Making the Israel connection is by far the most powerful way to make, and keep, the Jewish connection …” By including freemiums with the flora of Israel, this mailing gives recipients a taste of that connection.