Consider Crowdsourcing as an Alternative Fundraising Technique

Online charity contests, such as Pepsi’s Refresh Project or Chase’s Community Giving initiatives, are crowdsourcing the answers to which causes they should support. Donors have even used crowdsourcing to work out where to direct their own donations. But within a cause such as yours, what could you discern from the sound of the crowd? How donations get used? Ways to save money?