Focus On: Database Analysis: A Closer Look at Models
Consider the wisdom of using precision analytics to improve your direct-marketing results.
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Andy Wilder
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The past few years have proven to be challenging for direct marketing fundraising. When you consider the 2001 terror attacks and the ensuing questions about dispersement of funds contributed as a result, Anthrax scares, the war on terrorism, corporate distrust, the recent Catholic Church opprobrium and the troubled economy, it’s no surprise that fundraisers have felt left out in the cold.
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- Companies:
- Epsilon
Andy Wilder
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