Focus On: Database Analysis: A Closer Look at Models

The model solution enabled the organization to replace a substantial quantity of under-performing names with a more profitable audience that went previously undetected by traditional RFA. The new approach generated a 37 percent increase in average gift and a 19 percent reduction in cost per dollar raised (CPDR). The money saved by mailing fewer names funded two additional mailings during the year that net more than $2 million additional dollars.