Focus On: Database Analysis: A Closer Look at Models

Final thoughts
Some passionate supporters of RFA will dismiss the mounting case studies supporting the use of predictive models, arguing that RFA delivers adequate results with minimal investment. However, we’re living in a time when adequate results are not keeping pace with escalating costs and attrition rates. Fortunately, small improvements in response or average gift can have a profound impact on a fundraising program. And the cost of building, maintaining and implementing predictive models turns out to be comparable to — if not less than — the cost of traditional RFA.