Focus On: Database Analysis: A Closer Look at Models

A closer look within the fundraising sector finds that the size of the American donor population is shrinking at an alarming rate, as well, with traditional donor segments being impacted the most. Donors cite “trust” (or lack thereof) as the primary reason for their change of heart, and confidence in nonprofits has fallen to an alarming low. As a result, many donors have scaled back the number of charities that they support.