Focus On: Database Analysis: A Closer Look at Models
Consider the wisdom of using precision analytics to improve your direct-marketing results.
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Andy Wilder
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As outside forces make it increasingly difficult to balance success benchmarks (i.e., response rate, average gift, etc.) with volume goals, fundraisers are recognizing that achieving gross revenue objectives at the expense of profitability is a losing battle. Past success has conditioned many of us to increase mail volume to reach our targeted goals, but today’s fundraising environment no longer supports such a practice.
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- Companies:
- Epsilon
Andy Wilder
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