Focus On: Database Analysis: A Closer Look at Models
Consider the wisdom of using precision analytics to improve your direct-marketing results.
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Andy Wilder
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Letting go of the past
Nonprofits have begun to recognize that sophisticated analytics provide much of the intelligence necessary to drive targeted, donor-centric management. However, the vast majority of nonprofits continue to embrace the more familiar RFA (recency, frequency, gift amount) approach to donor segmentation.
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- Companies:
- Epsilon
Andy Wilder
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