Focus On: Database Analysis: A Closer Look at Models

In the past, inherent shortcomings of RFA could be overlooked due to a lack of affordable alternatives, but technology and competition have lowered many of the barriers that have prevented fundraisers from updating their marketing tools.

Embracing the future
Sophisticated analytic techniques have been a staple in the commercial world for many years, and there’s a movement among fundraising organizations to adopt similar best practices. Yet, predictive modeling has not been widely accepted by the nonprofit community primarily because many fundraisers do not have a background in statistics and find it difficult to understand the underlying mathematics.