Considering DRTV? Ask Yourself This …

1. Does the agency have a history of success on TV?

2. What is the agency’s experience in my category/vertical (or mission)?

3. Does the agency have the buying power to negotiate the cost savings I need, and can it subsequently deliver improved ROI or reduced acquisition cost?

4. How hands-on is the agency’s account team? Will my project be passed down to a junior team member, or will it receive the attention of senior-level staff?