Concentrated, Creative Outreach

There are literally millions of diseases — some fatal, some rare, some affecting children, some other demographics. And behind each of them is a group of people who are passionate about finding a cure. And most of them depend on private donations to fund their efforts.

Many organizations look to the impressive work of Susan G. Komen for the Cure, a group that has evolved into one of the highest profile and most successful nonprofits in the country. It repeatedly conveys the urgency of its cause by reminding givers that breast cancer is a disease that will affect one in eight women and their families.