Concentrated, Creative Outreach

“Urgency is the most compelling factor when trying to garner support for causes like breast cancer and other disease-specific causes,” says Allison Blanton, senior development advisor for major gifts at Susan G. Komen for the Cure. “Statistically, organizations like Susan G. Komen for the Cure are united in their crusade to fight life-threatening diseases and are able to raise funds by communicating the significance and importance of donating funds because of the very personal appeal to many of our donors.