Consistent Messaging and Fresh Ideas Keep Donors Connected to the Cause

By Christine Weiser

Bearse’s group offers similar promotions, substituting blue ribbons for pink and partnering with corporations. For example, in its Do It for Dad program, Dockers San Francisco donated $1 for every online tribute created for the “Dad’s Wall of Fame” on the Dockers Web site.

Channeling creativity
Other large groups such as the American Diabetes Association rely not just on name recognition, but on creativity to stand out.