Concentrated, Creative Outreach

“Everyone is fighting for the same dollars, so we try and do something different,” Buyers says.

NGF’s director of development — a California-based Gaucher’s patient — came up with the idea of an online auction held in September, which is National Gaucher Awareness Month. Rather than reach out to one local group through a traditional auction event, the online auction enabled the group to reach a wider audience over a longer period of time.