Consistent Messaging and Fresh Ideas Keep Donors Connected to the Cause

By Christine Weiser

“Everything is handled online,” Buyers says. “We’ve gotten items from all over the country. We try and get people to give high-end and lower-ticket items. Not everyone would bid on getaways, but people might bid on jewelry or smaller items.”

NGF also ties into news like stem cell research and works with other groups to make its voice heard.