USP? BOM? WTH?
Consumer-marketing practices have a place in fundraising. You just need to know how to translate them.
“It can educate, inform and enlighten. It can take you on an amazing adventure to far off places, back in time or even into space!”
Wow! I want to go on that adventure. Sounds like a benefit to me.
Brand management
Identifying your USP and crafting benefit-oriented messaging are part and parcel of your brand-management efforts.
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