A Real Direct-mail Mystery
Consumers Union keeps its prize under wraps and makes a good campaign even better.
What to do? A legend in direct marketing comes up with an idea for your nonprofit, an idea that would increase donations dramatically. But it’s an idea that goes against the very core of your mission.
If you’re Consumers Union, the nonprofit publisher of Consumer Reports, you reject it. You send direct marketing guru Jerry Huntsinger away and quietly hope he’ll come back.
- Companies:
- Consumer Reports
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