A Real Direct-mail Mystery
Consumers Union keeps its prize under wraps and makes a good campaign even better.
That’s what happened when Huntsinger put his promotional prowess to work for CU in 2001. He had an idea for a direct mail campaign to improve on the already successful $25,000 raffle that CU had been using for nearly two decades. According to Cary Castle, director of fundraising, the raffle had been “unbeatable in CU’s donor acquisition program.”
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- Consumer Reports
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