A Real Direct-mail Mystery
Consumers Union keeps its prize under wraps and makes a good campaign even better.
They say if it ain’t broke, don’t fix it. But Huntsinger apparently isn’t one to live life on the advice of sappy sayings. His idea was to replace the cash raffle with one that offered a top-rated CU test car as the grand prize.
Consumer Reports tests products and services — everything from DVDs to SUVs, cat food to Cadillacs. What many people don’t know is that it avoids influence from manufacturers and service providers by purchasing everything in actual stores at retail prices. CU focus-group testing has shown that more than half of Consumer Reports subscribers aren’t aware that CU needs to raise money to support all that testing, which is done in labs in New York and Connecticut.
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