A Real Direct-mail Mystery

So Huntsinger took his idea and went home. But he came back last year with a new idea. The grand prize would still be a test car, but the campaign would promote it as a mystery car. The mailing wouldn’t show the car or contain any information other than that it was one of CU’s top-rated family sedans. The execs loved the idea since it offered a fun take on direct mail campaigns while reinforcing the organization’s credo: objectivity at all costs.