A Real Direct-mail Mystery
Consumers Union keeps its prize under wraps and makes a good campaign even better.
CU has tested several variations of the mystery raffle, such as a “dream living room” with a TV, home theater system, DVD player, etc., and a “dream kitchen.” In those tests, the living room beat the kitchen and both beat the cash, but neither was anywhere near as successful as the car raffle, Castle says.
- Companies:
- Consumer Reports
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