Converging Technologies

When FundRaising Success first came into existence in 2003, the Internet (as a fundraising tool) hung plump and juicy, like a peach at the top of a tree, not quite ripe — and just out of reach.

In the five years since, the fruit has matured, gotten heavier and is now fairly bursting with possibility. It teases with its heady aroma and seems ripe for the picking. But the nonprofit world still can’t quite grasp it. And around it are other blossoms — like mobile giving and virtual realities — that are even more elusive.